Terminology – the right expression
>Taco – a plug, a wad of bank notes, an ethnic slur or a Mexican tortilla?<
Technical terms applied consistently and correctly will reflect your corporate identity and culture. I can compile an individual terminology database for your company’s specific area of expertise, a work of reference that all of your employees can use. This will facilitate their work with foreign languages, new employees can be trained faster, people will call a spade a spade. In advertising material and in instruction manuals. Smooth in-company communication and a convincing image to the public. And your customers would probably be delighted to receive a mini-dictionary as a small gift.
Language characterises corporate culture.